1. Target The Right Audience
Target the right audience by selecting the language and countries that you want to target. For example, I exclude all countries where English is not understood by a large percentage of the population.
2. Refine Your Keywords
Use square brackets “[...]” around your keyword/s.
For example:
[google]
[google adwords]
Your ad will only show when the search [...]

Just in case you aren’t aware, Web 2.0 is a term coined to describe the phletora of websites that exists nowadays catering to Internet users to have a place where they can network and participate in a more interactive way. Examples of web 2.0 based are Flickr, where users can share photos, and Wikipedia, a [...]