A website owner should consider following points for creating the quality inbound links :

• Try to get one way links to avoid reciprocal links, if this is not possible try to go for three way links.
• Always get the inbound links from the websites having content relevant to your website.
• You should not go for more than one link from one domain.
• Make sure that the page from which your are getting inbound link should not have more than 30 outbound links, otherwise the link which will you get considered to be of less value by search engines.
• Inbound Links should contain the target keyword or key phrase as a text hyperlink.
• To make your link building strategy natural don’t always ask for a link for home page, also try for deep linking for internal pages.
• Inbound link should not be from framed page or java scripts.
• Inbound link should not be through redirection script i.e jump.cgi, out.php it should be direct so that search can consider it as vote.
• Inbound link should be a “dofollow” link, never compromise for this aspect otherwise search engines won’t follow the link for your website.
• Inbound links shouldn’t be on flash pages.
• Inbound link shouldn’t be on the pages protected from the search engine bots for the purpose of not to be crawled.
• Never try to get the inbound links from link farms, they won’t help in improving your page rank & SERP positions.
• Inbound links should be from the pages which are already indexed by search engines.
• Inbound links should be from different IP addresses.

Google considers various factors while giving page rank to any of the page of your website like designing of the page, keyword density on the page,relevancy as well as quality of the content & many more, so based on these factors we can do many things to get a good page rank for our website :

• A website can get a higher page rank by having a number of backlinks from the other websites which already have a higher page rank as well as should have some relevancy in content. There are many methods to get quality backlinks like reciprocal links, posting on blogs & forums, article directories submission, press releases & many more.

• Your website should have the quality content because it will help you to acquire higher page rank as Google gives higher page rank to pages with quality content.

• Putting your broadest keywords between heading tags or highlighting keywords in the whole content in bold, underline or italicized should also be a better idea.

• Factors like Javascripts, Frames, Ir-relevant Outbound links, popups etc. can decrease the page rank of your website, so try to avoid these things on your web pages to acquire a higher page rank.

• Update the content of your web pages frequently to get noticed by Google, this will help you a lot to get a higher page rank.

• The most important aspect to get the higher page rank is the relevancy of your webpage i.e. How relevant it is while matching with a search query determines the page rank.

• When search engine bots crawls your website, they look for both deep(internal) links as well as external links, if the deep links are placed strategically & website is well linked deeply, there are many chances that your website will get indexed by the search engines.

• Your website can be improved by keyword rich anchor text links, footer links & other internal links.

• In-content anchor text links look natural & are usually surrounded by keywords rich text & therefore provide great help in Search Engine Optimization.

• For any website’s search index popularity, it’s crucial to have a nice organized deep linking structure.

• Deep linking makes the website more user friendly and thereby increases the popularity of the website.

• Deep linking determines the page rank flow within the website. Deeply linked pages get benefits from each other at page rank level.

Pay Per Click (PPC) Advertising Networks : Here you have to sign up with the advertising network & paste some code snippets on your website. Then the network will provide the contextual ads having relevancy to your website, after that you will earn a certain amount of every click.

There are many PPC advertising networks : WeddingAdServer, Google Adsense, Clicksor, Yahoo Publisher Network & many more.

Cost Per Mile (CPM) Advertising Networks : It is quite similar to PPC, but here the owner of the website get paid according to the page views that the ads displayed on his website will generate. CPM rates depends on three factors

• Network : Better the network, higher will be the CPM rate.
• Ad Position : Ad closer to top of the page, will have higher CPM rate.
• Format : Bigger the format, higher will be the CPM.

There are many CPM advertising networks: Burst Media, Value Check, Tribal Fusion & many more.

Affiliate Marketing : Here you have a merchant that is willing to let other people sell directly or indirectly their products & services, in exchange for a commission. Affiliates can drag a good amount of potential customers to the merchant by many ways like through banner advertisements, text links, product reviews etc.

There are many affiliate marketing networks: Commision Junction, ClickBank & many more.

RSS Feed Ads : This technology is adopted by internet users very quickly. Now website owners are starting to find ways to monetize this new content distribution channel. Feedburner already has its own publisher network, here you can sign-up to start displaying CPM based advertising on your feed footer. Bidvertiser recently introduced a RSS feed ad option as well, with PPC scheme.

Paid Polls & Surveys : There are services that will pay you to run survey or polls on your website. Here you need to sign-up with the networks & select the kind of polls that you prefer to display on your website based on your niche.

Most popular service is: VizuAnswers

Highlighted Posts : Here you can show the highlighted posts from the blog of advertisers, that will result in sending a good amount of traffic to the advertiser website. Here cost can be decided on the basis of the position of the post on your website.

In-Text Advertising : Here you have to sign-up with the networks & then they will place sponsored links inside your text. These links come with a double underline to differentiate them from normal links & once the user rolls the mouse over the link the advertising will pop-up. Should the user click on it the site owner will make some money.

There are many In-Text advertising networks: Kontera, Vibrant Media & many more.

Audio Ads : It is quite simple method, here you have to play a small audio advertising every time a visitor comes to your website. The user won’t be able to stop it, leads to a 100% conversion rate based on unique visitors.

The following service provided by NetAudio ads.

Selling Templates : You can earn a good amount of money by selling the premium web templates from many vendors, this source of revenue will be effective for you only if you have a good amount of loyal visitors. Here you can sell premium wordpress themes as well as individual designers who decide to promote & sell their work independently.

Pop-ups & Pop-unders : These are quite annoying form of advertising. But if you just want to earn as much money as possible from your website, you can try it. But if you want to grow the traffic & want the loyal visitors, you should stay away from them.

There are many such advertising networks : PayPopup, Tribal Fusion, PopupAd & many more.

Optimize Your Website For Search Engines : Search engines are the major sources to bring traffic for your website free of cost. Therefore, we have to optimize our website in a SEO friendly manner, so that search engines will rank us well for the keywords we target.

Use Social Media Websites : This is another way of getting the free traffic, here we post articles on the social networking websites. The things that we should keep in mind while posting to get the desired results are:

- organize heading of your article perfectly
- give a short & meaningful description about your article
- article should have a great first paragraph
- allows other to vote or bookmark your website
- submit article in right category
- try to submit in English
- don’t use automated submitters
- respond to comments on your article

Use your Account On Networking Websites : Social networks are also a good source to drag traffic for your website. Tell the people on your network about your website, if they will like it, they will definitely pass the URL of your site to their friends. If you are popular on your networks like Facebook, Twitter etc. , then the traffic from these networks can easily surpass the traffic from the search engines.

Get Backlinks From Websites In Your Niche : It’s a good practice for getting free traffic. Even if they are “nofollow” links, they’ll still help you in getting the traffic for your website. We can use some “Backlink Builder” tools, to know the websites in our niche.

Use Every Chance To Promote Your Website For Free : There are many ways for promoting your website for free like “Classified Ads”, “Submission To Directories” etc. Not all free ways work well, but if we use the right places to promote out website, they can bring a lot of traffic for you.

Create Free Product or Service : We can provide free services depending on the niche of our website like we can provide tons of advice or tips on SEO or can provide free e-books on SEO Techniques, That practice also lead to a huge amount of traffic for our website.

Use Viral Content : It is called so, because it distributes itself like a virus do. When users like your content, they send it to their friends, post it on various websites & promote it for free in many different ways. Here you just have to create it & submit it to popular websites, rest will be done automatically.

Use Offline Promotion Mode : Here you can do a lot of things to make your brand popular, like :
- Print URL of your website on your business card
- Stick your URl on your company vehicles
- Distribute T-shirts or other merchandise with your logo

Use URL In Your Signature : URL in forum signatures are also a way to get a good amount of traffic for free. There are numerous forums, which get millions of visitors a day, if you are a popular user on such forum, you can use this to get traffic to your site. When you post on forums & people likes your posts, they tend to click on the link provided in your signature to know about you or your website.

Update Content Frequently : This is a very important aspect of getting traffic for your website. This is totally depends on how long you are capable of keeping the interest of your users in your website. If content of your website is good & regularly updated you will not only build a loyal audience who will regularly visit your site but also Search Engines will love your website.

Now if you want to get one way links then the only option is to pay money to other websites with whom you want to get linked.

But there is one more option for smart guys for getting One Way Links without spending their money , i.e. “Looping One Way Links”. It is quite similar to Reciprocal Link building, but it’s a totally new concept. Here what you can do, you have to identify two other websites similar to your website.

Let say your website name is “A” & other two similar websites are “B” & “C”. Now you have to provide a one way link to website B & ask him to give a one way link to website C & finally website C will provide you a one way link, this is how you can get one way link  from different websites.

Finally the out of this whole activity will bring a good amount of traffic for your website as well as also get a good rank in Search Engines for your website.

Google has three types of Bots:

• Adsense Bot
• Fresh Bot
• DeepCrawl Bot

“Adsense Bot” is used for publishers who have Adsense on their website. This is basically used to provide the relevant ads on the pages of publisher’s website.

“Fresh Bot” crawls the most popular pages on your website. A typical website should expect to have Fresh Bot visit in every 1 to 14 days, depending on how popular those pages are. If the content of your website is been regularly updated, then you can expect Fresh Bot visit after short period of time. Fresh Bot on every visit finds all of the deeper links in your website & places them into a database so that when the “DeepCrawl Bot” comes, it has a reference.

“DeepCrawl Bot” visit your website only once in a month & goes over all the links found by the Fresh Bot. This might be the reason why it can take up a month for your entire website to be indexed by Google, even with the addition of a Google Sitemap.

Here are the myths that have been developed for SEO :
Guaranteed #1 Rank : Actually instead of saying this as a myth, it’s better to call it as a complete lie. No-one can guarantee a first rank,if so then he’s lying to you. All you can do is to have someone who can optimize your website pages, apply some online marketing plan for your website & hope for the desired results.
Rank Upliftment By Multiple Submission : The bottom line for submitting your website is, submit it once , if within a month it won’t get indexed, then submit it again. Instead of submitting your website on each & every search engine, it’s better to submit it on few major search engines that feeds the other search engines.
<META> Tag Is Everything To Rank A Page : It’s just a tag of HTML that contains the keyword & description. They are good but unfortunately not the everything that a search engine searches to rank your website. It’s not a good practice to cram all your keywords in each <META> tag, the best option is to put one or two keywords per page. The truth is that most <META> tags arre not very important & are not used by search engines at all.
More Linking Better Ranking : You can add as many links to your website as many you wants to make easy money, but at the end of the day they are not going to help your SERP(Search Engine Results Page) ranking. You should keep in mind that to get better rank in search results, you should link with the websites having the same content as it is of yours.
It’s A Technical Process : It’s a time consuming & a little bit boring process but anyhow we can’t call it a technical process. This can be done by a non-technical person also. It depends on you whether you have a lot of time to spend on it or not, otherwise the easy & cost-effective option is to hire an expert for these activities.
Higher Page Rank High Position In Search Results : Page Rank is the value assigned by Google to websites in the range of 1 to 10 . It’s nothing but the concept that is overrated by some people. Page Rank of a website is not only the thing that puts a website on a higher position in search results. There are lots of other factors on which listing of websites is based. If you’ll search for some keywords, there are many chances that the website with higher page rank will be listed below the websites having lower page rank.

Google :

Informative Engine.
Loves Wikipedia & results show it.
Relies heavily on the trust factors.

Yahoo :

Social Engine.
Many results includes ebay listings, del.icio.us & Flickr results.
Tries to incorporate Yahoo Answers into many results.

ASK :

Clustering Engine.
Their search results tries to give all the possible information surrounding your search term.
Trying to get into the Mindshare  of America.

MSN :

Product Search Engine.
Almost always have product based search results not found in other engines.
Starting to use more Wikipedia results as their algorithm matures.

So, as you can see each engine does provide a different piece of information depending on your search need. keep this in mind when you are not only looking for something , but when selecting the key-phrase you want to be ranked for.

If you are publishing the links purchased by other websites, make sure that you have added the “nofollow” attribute in the links as mentioned by the Google Policy.

For Example, if you have a link on your website pointing to another website in such format:

<a href=”http://www.any-domain-name.com/”> SEO SERVICES </a>

Immediately change it to :

<a href=”http://www.any-domain-name.com/” rel=”nofollow”> SEO SERVICES </a>

By doing this you are telling the search engine that it should not follow this link, thus protecting yourself from getting Banned from the search engine. Don’t think that google is nto serious about this aspect of getting higher PR in their search results. So be careful while providing links to other websites.

Don’t worry, still there is a option that allows you to get linked with other sites with “dofollow” link & you don’t even have to worry about google, but keep this thing in your mind very clearly that the website with which you are going to get linked should have the similar content as of yours website.