Non-reciprocal Link Building:

Non-reciprocal Link Building also known as one-way link building.

One-way links are links to your site from sites which do not receive a link from your site.

They send a powerful message to the search engines that your website is so valuable or interesting or useful that other sites want to tell people about it.

Non-reciprocal links help you in following ways:

One-way links are wonderful things to have because they increase your link popularity the number of pages linking to your site. Search engines such as Google place huge importance on link popularity when ranking your site.

You can also receive direct traffic to your site from people who click on the links.

All links to your site are good, but where possible always aim for topic-related links.

Ways to get One-way links:

• Create a useful, interesting web site and other sites will naturally link to it. The vast majority of the thousands of links to THIS site were not requested.
• Submit your site to major directories, such as Yahoo! and DMOZ.org, in the appropriate category.
• Write articles and submit them to newsletters which are then archived online.
• Hunt for sites that complement yours and ask them to publish your articles.
• Submit brief, useful hints to newsletters for the same reason.
• Submit articles to article directories. You can speed up this tedious work by using ArticleAnnouncer, the tool professionals use.
• Publish articles on your site and invite other sites to publish them on their sites, with a link to you.

Role of Non-reciprocal links:

One Way Links or non-reciprocal links are perhaps the best way to improve the page rank of a page and boosts its present search engine positioning. Search engines especially Google places considerable importance to one way links.

To check swapping and spamming of link farming one of the important criteria search engines consider is that a website should have more incoming links than outbound links. That’s why one way links or non-reciprocal links lend such an unprecedented weight to your website.