Reciprocal Link Building:

Reciprocal links are arranged when two web sites agree to link to each other.

Reciprocal links are also known as “link swaps”, “link exchanges” and “link partners”.

It is also known as Two-way link building.

Advantages of Reciprocal links :

1.  They increase your web site traffic, from people who click on the links.
2.  Reciprocal links also play a major role in boosting your rankings in search engines.

Strategy of  link pages :

A refinement of this strategy is to visit your competitors’ sites and complementary sites and examine their links pages or resources pages.

The sites you’ll find there are potential reciprocal links partners. They should be linking to you.

Now visit THEIR links pages and examine them, and so on down the chain.

You should end up with a long list of good sites with which to exchange links.

How to set up reciprocal links :

Find GOOD QUALITY, complementary sites.

Place a link to them on your site.

Only AFTER you’ve placed a link to them, email the owner of the site a short, friendly note. Address him or her by name. (If the name isn’t on the site, you may be able to find it at DomainTools.com.)

Genuinely praise something on the site. If you can’t find something worth praising, delete the site from your list.

Tell the web site owner you’ve linked to their site, giving them the URL of the page where you’ve place your link.