Content Analysis:

Content analysis is a research tool used to determine the presence of certain words or concepts within texts or sets of texts.

Researchers quantify and analyze the presence, meanings and relationships of such words and concepts, then make inferences about the messages within the texts, the writer(s), the audience, and even the culture and time of which these are a part.

Texts can be defined broadly as books, book chapters, essays, interviews, discussions, newspaper headlines and articles, historical documents, speeches, conversations, advertising, theater, informal conversation, or really any occurrence of communicative language.

To conduct a content analysis on any such text, the text is coded, or broken down, into manageable categories on a variety of levels–word, word sense, phrase, sentence, or theme–and then examined using one of content analysis’ basic methods: conceptual analysis or relational analysis.

This step would involve reviewing the content of your website (especially the home page). Ensure that the content we change will be search engine friendly retaining its original meaning.

Some of the specific metadata issues looked into by the content analysis feature include:

1. Title tag issues

• Missing title tags
• Duplicate title tags
• Long title tags
• Short title tags
• Non-informative title tags

2. Meta description issues

• Duplicate meta description
• Long meta description
• Short meta description

3. Non-indexable content issues

• Flash files
• Images
• Other non-indexable content

These issues don’t prevent your site from being crawled or indexed, but paying attention to them can improve the user experience and even help drive traffic to your site.

For example, title and meta description text can appear in search results pages, and useful, descriptive text is more likely to be clicked on by users.